This Privacy Policy (“Policy”) applies to our website, accessible at, and our mobile application (together, the “Platform”). The Policy outlines how Info Edge India Limited (referred to as the “Company”) collects, uses, discloses, and transfers personal data of users who browse the Platform or use specific services offered therein (the “Services”).

This Policy covers the processing of personal data for all users of our Platform or Services, including buyers, renters, owners, dealers, brokers, and website visitors.

“Personal Data” refers to any information relating to an identified or identifiable individual.

By consenting to this Policy, either through the Platform or other means, or by accessing the Platform and Services, you agree to the Company processing your Personal Data in accordance with this Policy. Where necessary, for processing your Personal Data for specific purposes, we obtain your separate consent through the Platform or other means. This Privacy Policy is divided into the following sections:

Personal Data we Collect
When you use our platform or services, we may collect the following categories of personal data about you:
Information You Give Us
We gather information directly from you when you interact with our Platforms, such as when you register an account or post property listings. This information may also be collected during phone calls, emails, messages, or other communications to establish, update, or maintain your details on the Platform. Additionally, we may collect this information when you fill out forms expressing interest in using our Services. This information includes:

Personal Details: This category encompasses your name, contact information (such as addresses, email addresses, phone numbers), and login credentials (like username).

Property Details: This category covers specifics about your property, including its type (commercial, residential, etc.), location details, property profile (like area, dimensions, road connectivity), photographs (if provided), pricing details, and amenities information.

Identification Documents: This includes any documentation used to identify and verify you (such as Aadhaar, voter ID, driver’s license, PAN card, passport) or your property (such as utility bills, sales deed, property registration documents, property tax papers).

Payment Information: We utilize third-party payment service providers for processing payments. Upon redirection to their interface, you will provide necessary details for the transaction. Transactional terms are governed by the third-party provider’s policies, including their privacy policy. While we may receive transaction details, we do not store or access your financial information like bank account numbers, credit/debit card details, or UPI handle.

Communications Details: This includes records of your calls, emails, messages, or other forms of communication related to feedback, comments, queries, issue reports, customer support interactions, or other communications sent to us.

Any other information provided by you with your consent, permissions, or preferences.

B. Information We Collect When You Use Our Platform:
We gather specific sorts of information about your usage and access to our platforms when you use them. This includes:

Usage Data: Information collected and processed when you use the Platform, such as your search queries, captured intentions, account settings, times of Platform access, duration spent on specific pages, and inferred interests and preferences based on your usage.

Technical Data: Data related to the devices, software, and technologies you use, including hardware models, operating systems, IP addresses, preferred languages, unique device identifiers, advertising identifiers, serial numbers, device motion data, network data, and web browser details.

General or Approximate Location Data: General geographic data, like your city, region, or country, inferred from technical data such as your IP address.

Communication Data: Information stored when you communicate with the Platform or use it to interact with other members (such as users, advertisers, dealers, and builders), including details of your communications and any provided information.

Cookies Data: We employ cookies or similar technologies (like web beacons, log files, etc.) to recognize your device, remember you, and support the continuity of your experience. Cookies are files downloaded to your device when you access our website or web apps.

Purchase or Transactional Data: Details of transactions, such as purchase orders and payments related to your accounts with us. However, we do not store or have access to your financial information like bank account numbers, credit/debit card numbers, or UPI handles.

App-Specific Permissions: Permissions granted for notifications, camera, location, phone (dialer), photos, and videos on mobile devices. Most app-specific permissions require your manual approval. You can disable non-essential permissions through your phone’s settings, although certain essential app functionalities may be affected. App permissions may change over time, and we may provide additional information about specific permissions within the app or on app stores like the App Store or Play Store.

Insight Data: Your data may be used to derive insights into your usage patterns on our Platform.

C. Information We Receive From Other Sources:

We may obtain information about you from third parties, such as advertising and marketing partners, as well as through property campaigns and publicly available sources.
Additionally, we may receive information from third parties when you use a third-party account, such as SSO/MFA/2FA providers, to log in or upload information to the Platform. This information may include your name, email address, phone number, and location.

2. How we use your Personal Data:

The Platform may process your Personal Data for the following purposes:

A. Provision of the Platform and Services:
We utilize your Personal Data to facilitate access to the Platform and to provide you with the Services, enabling you to utilize various features of the Platforms. For example, we may use your data:

To facilitate account creation, onboarding, and registration processes.
To list properties that you are authorized to advertise, extend property listings, or record your interest in specific properties.
To establish connections with other members of the Platform (such as users, advertisers, dealers, builders, banks, NBFCs, banking agents, etc.), or to allow other members to contact you for a reasonable period following your last activity on the Platform.
To display your profile and property listings to other users of the Platform.
To provide you with relevant details about specific properties or types of properties.
To deliver customized search results, recommend users, properties, or advertisers that may align with your interests.

B. Our marketing activities: We may utilize Personal Data to send you marketing and promotional materials, inform you about discounts and offers related to our Platform and Services, or notify you about third-party services, provided you have consented to receive such communications from us.

C. Third-party marketing activities: Based on your expressed interest received from you, we may share your Personal Data with third parties (such as banks, NBFCs, banking agents, etc.) so that they can contact you for their own promotional and marketing purposes.

D. Platform and Service improvement: We may use Personal Data to enhance our Platform and its content, develop and offer new or improved Platform features and Services. This includes utilizing data obtained from your feedback, marketing research, surveys, and Platform usage to enhance user experience and personalize the Platform. The Platform uses YouTube API services to monitor video performance, including tracking user actions such as play, pause, mute/unmute.

E. Fraud prevention: Personal Data may be used to identify suspicious users or property listings on the Platform, verify users and property listings, ensure network security, and prevent, detect, investigate, and prosecute crimes such as fraud and financial crimes on the Platform. We may conduct due diligence checks on suspicious users or property listings, including screening for government sanctions, and may request additional information from you for these purposes.

F. Troubleshooting and recovery: Your Personal Data may be used to troubleshoot issues with the Platform or Services, maintain adequate backups for high availability, and assist in disaster recovery efforts.

G. Analytics Operations: We collect and use analytics information in conjunction with your Personal Data to create a comprehensive profile of our users, enabling us to better serve you with customized content and information.

H. Legal obligations: In certain circumstances, we may need to collect Personal Data to fulfill legal obligations, establish, exercise, or defend legal claims in connection with legal proceedings (including potential legal proceedings), seek professional or legal advice related to such proceedings, and safeguard the safety and integrity of our Platforms.

I. Communication with you: We use your personal data to respond to your queries, comments, or feedback, resolve issues you encounter on the Platform or with our products or services, and implement your suggestions. We may also contact you to facilitate your access to the Platform or assist you in using the Platform or Services.

J. Grievance redressal: Personal Data may be used to address your grievances and respond to your complaints effectively.

3. Cookies

“Some of our web pages utilize ‘Cookies’ and other tracking technologies. A Cookie is a small text file that may be used, for example, to collect information about website activity. Certain cookies and other technologies may be used to remember Personal Data previously provided by a user.

Most web browsers provide controls to manage cookies, such as the ability to accept or reject them, and to delete them. You can configure most browsers to notify you when you receive a cookie, or to block cookies altogether. However, please note that deleting or blocking cookies may impact your experience on our platform.

Tracking technologies may gather information such as Internet domain and host names, IP addresses, browser types, operating system details, clickstream patterns, and access timestamps. Our use of cookies and other tracking technologies helps us enhance our platform and improve the overall website experience. We may also analyze anonymized data for trends and statistics, which does not include Personal Information.”

4. User Right:

If you wish to access, verify, correct, complete, update, or delete any of your Personal Data collected through our Platforms or Services, you can contact us at Please note, however, that we reserve the right to deny access to the Platform and Services if such Personal Data is essential for their provision.

We (or our service providers or partners) may communicate with you via voice calls, text messages, emails, Platform notifications, or other channels. These communications may pertain to (a) your purchases, payments, or other activities on the Platform, or (b) offers and promotions related to our Platform, new features, or Services. You can opt out of receiving promotional information by contacting our grievance officer. However, we may still send you non-promotional communications (such as information about the Platforms and Services).

Please be aware that our Platform may display advertisements or include links to third-party websites that may collect personal data. These sites are not governed by this Policy, and we are not responsible for their privacy practices. We encourage you to review the privacy policy of each third-party site linked from our Platform to understand how they use your Personal Data.

5. Children:

The Platform is intended for use by individuals aged 18 years and older. If a child under the age of 18 uses the Platform, it must be under parental supervision. We do not knowingly collect information from, or market to, children, minors, or anyone under 18 years of age. If you are under 18 years old, please refrain from visiting or using the Platforms, and do not submit any Personal Data to us.

6. Changes to This Privacy Policy:
This Policy may be updated, changed, or modified at any time by the Platform. From the date of such update, alteration, or modification, the Policy will be in force.